The Marketing Spot - Small Business Marketing

Free Event for Entrepreneurs and Product Managers

jayehret — Thu, 29 Jul 2010 18:15:10 +0000

Jay Ehret is presenting at ProductCamp Austin on Saturday, August 7th. His presentation is titled, Selling Your Soul: How to turn your entrepreneurial spirit into a powerful brand.

ProeductCamp Austin is a free event for entreprenuers, product managers and developers, and brand managers. It will be held at the AT&T Conference Center on the University of Texas campus.

Details: Product Camp Austin
Registration: Summer 2010 Session

Customer Experience Free Webinar Video Now Available

jayehret — Mon, 28 Jun 2010 00:15:23 +0000

Last week’s free webinar recording is now available on The Marketing Spot website under the Learning Resources tab, or click here to see the video and associated notes and links: How to Create a Remarkable Online and Offline Customer Experience.

Free Webinar: How to Create a Remarkable Customer Experience

jayehret — Thu, 10 Jun 2010 15:34:27 +0000

UPDATE: This webinar is now complete and you can view the video here: Create a Remarkable Customer Experience Free Webinar
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I’m pleased to announce the next event in my free webinar series: How to Create a Remarkable Customer Experience

Date: Wednesday, June 23rd
Time: 12 Noon – 12:55 PM Central Daylight Time (UTC/GMT -5 hours)

During this webinar you will learn how to create a remarkable experience that inspires customer loyalty and sparks word of mouth. You will also be given a free tool, called The Customer Experience Map. You will learn how to use this tool to create an experience that customers have to talk about, and come back for again and again.

We will also have a special bonus segment on website experience design with Cam Beck, Experience Planner at Click Here

Webinar Agenda

Deliver an Experience that Delivers the Brand
The Key to Remarkable Experiences
Framing the Experience to Create Unexpectedness
Mapping Out the Customers’ Experience
How to Create Memorable Magic Spots
Executing the Experience
Where does service come in?
Designing an Experience for Your Website (Featuring Cam Beck, Experience Designer at Click Here)
Q & A

Register Now (limted to 100 Registrants)
If you don’t see the registration box below click here: Free Customer Experience Webinar

See a recording of our free Branding webinar from earlier this year: BRANDING U: Revive, Refresh, Revitalize Your Brand

Optimizing Your Online Presence

jayehret — Mon, 17 May 2010 14:06:13 +0000

In a few weeks I’ll be speaking at Small Biz Social Media Summit, an event I highly recommend for small business owners. Several great speakers, with practical application that you can start using as soon as you get back home.

Small Biz Social Media Summit

My focus will be on optimizing your online presence. Marketing your business on the web takes more than simple participation. You need a plan that directs your traffic with a particular purpose. During my presentation I will discuss:

Social Media
Websites
Search Engines
Online Reviews
Online Advertising

…and how to use them to purposely drive web traffic in a way that gets you more business.

The price for the Small Biz Social Media Summit is an amazingly low $200. Click here for registration details. I hope to see you in Hutchinson, Kansas the first week of June!

Work Begins on Book

jayehret — Tue, 11 May 2010 17:58:16 +0000

I am in the early stages of writing a book. The only thing I can reveal now is that the subject of the book will be branding. Can you please help out with my research?

There are lots of great branding stories out there, and you probably do business with some outstanding brands. Could you please share those businesses with me.

More details are available over on The Marketing Spot Blog, please check it out: Looking for Business Brand Stories