Optimization Summit – Build a Brand

Jay Ehret will present his full-day Build an Awesome Brand Workshop on March 23rd in Dallas at Optimization Summit 2010. This is a comprehensive and complete one-day track to building a brand that commands the marketplace.

- To receive an additional $25 discount bonus when you register, use the bonus code: themarketingguy Register now to build your Awesome Brand: Optimization Summit Registration Link Remember to use the registration code “themarketingguy” for your discount.

Build an awesome brand from the ground up or give your brand an awesome extreme makeover.  Jay will present four, two-hour sessions that will build an amazing brand structure for your business, start to finish. (You can attend any one, two, three, or all four of the sessions at Optimization Summit 2010)

I. BRAND FOUNDATIONS

Creating an awesome brand starts with a sturdy foundation. In this session you will create the energy and personality of your brand. Using three brand core elements, you will set a defined course for your brand so that you never have to guess what to do next. This is branding meat and potatoes.

II. BRAND IDENTITY

Visual identity matters. In this session you will learn how to take a brand foundation and unveil a visual brand that pops and demands attention. More importantly, it communicates your brand personality. Learn how to use logos, websites and marketing materials to tell the tantalizing story of your business.  This is branding sexiness.

III. BRAND INTEGRATION

Brands are for getting and keeping customers. In this session you will How to unleash your brand to the public, building loyalty, inspiring word-of-mouth, and creating advertising that is tailor-made for your new brand. This is the brand experience.

IV. ONLINE BRAND OPTIMIZATION

Business isn’t just a physical presence or storefront. No matter what type of business you have you cannot ignore your online presence. In this session you will learn how to use to use social media, search engines and online advertising to bolster your brand with a substantial online presence. This is brand expansion.

Amazing, superior, significant:  when is the last time you heard someone describe your business in those terms? It’s time to take charge of the marketplace with a brand that dominates. You need an Awesome Brand!

Dates:
March 23, 2010 – Dallas
Optimization Summit 2010 – $329
Use the discount code during registration to receive and addtional $25 discount: themarketingguy
Registration Link: http://budurl.com/OSumReg