Jay Ehret is presenting at ProductCamp Austin on Saturday, August 7th. His presentation is titled, Selling Your Soul: How to turn your entrepreneurial spirit into a powerful brand.

ProeductCamp Austin is a free event for entreprenuers, product managers and developers, and brand managers. It will be held at the AT&T Conference Center on the University of Texas campus.

Details: Product Camp Austin
Registration: Summer 2010 Session

Last week’s free webinar recording is now available on The Marketing Spot website under the Learning Resources tab, or click here to see the video and associated notes and links: How to Create a Remarkable Online and Offline Customer Experience.

UPDATE: This webinar is now complete and you can view the video here: Create a Remarkable Customer Experience Free Webinar
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I’m pleased to announce the next event in my free webinar series: How to Create a Remarkable Customer Experience

Date: Wednesday, June 23rd
Time: 12 Noon – 12:55 PM Central Daylight Time (UTC/GMT -5 hours)

During this webinar you will learn how to create a remarkable experience that inspires customer loyalty and sparks word of mouth. You will also be given a free tool, called The Customer Experience Map. You will learn how to use this tool to create an experience that customers have to talk about, and come back for again and again.

We will also have a special bonus segment on website experience design with Cam Beck, Experience Planner at Click Here

Webinar Agenda

1. Deliver an Experience that Delivers the Brand
2. The Key to Remarkable Experiences
3. Framing the Experience to Create Unexpectedness
4. Mapping Out the Customers’ Experience
5. How to Create Memorable Magic Spots
6. Executing the Experience
7. Where does service come in?
8. Designing an Experience for Your Website (Featuring Cam Beck, Experience Designer at Click Here)
9. Q & A

Register Now (limted to 100 Registrants)
If you don’t see the registration box below click here: Free Customer Experience Webinar

See a recording of our free Branding webinar from earlier this year: BRANDING U: Revive, Refresh, Revitalize Your Brand

In a few weeks I’ll be speaking at Small Biz Social Media Summit, an event I highly recommend for small business owners. Several great speakers, with practical application that you can start using as soon as you get back home.

Small Biz Social Media Summit

My focus will be on optimizing your online presence. Marketing your business on the web takes more than simple participation. You need a plan that directs your traffic with a particular purpose. During my presentation I will discuss:

• Social Media
• Websites
• Search Engines
• Online Reviews
• Online Advertising

…and how to use them to purposely drive web traffic in a way that gets you more business.

The price for the Small Biz Social Media Summit is an amazingly low $200. Click here for registration details. I hope to see you in Hutchinson, Kansas the first week of June!

I am in the early stages of writing a book. The only thing I can reveal now is that the subject of the book will be branding. Can you please help out with my research?

There are lots of great branding stories out there, and you probably do business with some outstanding brands. Could you please share those businesses with me.

More details are available over on The Marketing Spot Blog, please check it out: Looking for Business Brand Stories

Managing Your Small Business Website – 15 Minutes a Day

Free Webinar: Managing Your Small Business Website

My next free small business marketing webinar will be 12:05pm CST on March 31st. I created this because of a specific request from a local small business owner. As we were talking about her website, she suggested that my webinar be “how to manage your website in 10 minutes a day.” Well, to be fair, I think you should devote 15 minutes a day.

This webinar will show you how to start managing your website so that it starts working to bring you more business. Most small businesses have a brochure website; one that just gives the basic facts and contact information. There’s nothing wrong with that, but your website can do so much more for you. As many as 70% of customers will visit a company’s to seek information before deciding to buy from that business.

This webinar will address the two most common frustrations of small business owners trying to manage their own website: 1) What exactly you should do. 2) How to do it quickly (15 minutes a day).

When: March 31, 2010
Time: 12:05 – 1:05 PM Central Time

Register Here: Webinar: Managing your Website in 15 Minutes a Day

View past free marketing webinars here: Branding U – Revive Your Brand

The Marketing Spot on Facebook

The Marketing Spot has a Facebook page. I frequently share links and advice of interest for small business and usually update the page a couple of times a day. It’s an easy way to get bite-size chunks of small business marketing advice. Connect with me here: The Marketing Spot Facebook Page.

It’s an open forum, so if you have a marketing questions, feel free to post it on the wall, and I’ll get back to you as soon as I can.