Author Archive

The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited.

Free Webinar

Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger

Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot.

You will learn:
- What causes people to talk about your business
- How you can give people something to talk about
- How to craft the message you want people to repeat
- What you can do to give people the opportunity to talk
- How social media influences word of mouth and what you can to about it
- Why traditional media is still important and what to do get their attention.

Special webinar guest will be Bill Schley, author of the soon-to-be-published book: The Micro-Script Rules: It’s not what people hear, it’s what they repeat. Bill will explain what to do to turn your dominant selling idea into a repeatable word-of-mouth message.

To register or get more information, click here: Creating Conversation Webinar

See The Marketing Spot archive for more Free Marketing Webinars

You can be a VIP of The Marketing Spot at Opimization Summit, September 16-17 in Dallas Texas. Optimization Summit is a premier marketing and social media event for entrepreneurs and small business owners. As VIP of The Marketing Spot you will receive a substantial discount, and you will be our guest at an exclusive Marketing Spot social mixer during Optimization Summit.

Using the special VIP registration link below, attend Optimization as a VIP of The Marketing Spot for just $200. That’s a 60% discount off the normal fee! Register here: Optimization Summit – The Marketing Spot VIP.

During this event you will be able to attend Jay Ehret’s special branding seminar, Transformatonal Branding: Changing the Rules of Your Business.

If you have questions, please email Jay Ehret: Jay(at)TheMarketingSpot.com

Jay Ehret is presenting at ProductCamp Austin on Saturday, August 7th. His presentation is titled, Selling Your Soul: How to turn your entrepreneurial spirit into a powerful brand.

ProeductCamp Austin is a free event for entreprenuers, product managers and developers, and brand managers. It will be held at the AT&T Conference Center on the University of Texas campus.

Details: Product Camp Austin
Registration: Summer 2010 Session

Last week’s free webinar recording is now available on The Marketing Spot website under the Learning Resources tab, or click here to see the video and associated notes and links: How to Create a Remarkable Online and Offline Customer Experience.

UPDATE: This webinar is now complete and you can view the video here: Create a Remarkable Customer Experience Free Webinar
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I’m pleased to announce the next event in my free webinar series: How to Create a Remarkable Customer Experience

Date: Wednesday, June 23rd
Time: 12 Noon – 12:55 PM Central Daylight Time (UTC/GMT -5 hours)

During this webinar you will learn how to create a remarkable experience that inspires customer loyalty and sparks word of mouth. You will also be given a free tool, called The Customer Experience Map. You will learn how to use this tool to create an experience that customers have to talk about, and come back for again and again.

We will also have a special bonus segment on website experience design with Cam Beck, Experience Planner at Click Here

Webinar Agenda

1. Deliver an Experience that Delivers the Brand
2. The Key to Remarkable Experiences
3. Framing the Experience to Create Unexpectedness
4. Mapping Out the Customers’ Experience
5. How to Create Memorable Magic Spots
6. Executing the Experience
7. Where does service come in?
8. Designing an Experience for Your Website (Featuring Cam Beck, Experience Designer at Click Here)
9. Q & A

Register Now (limted to 100 Registrants)
If you don’t see the registration box below click here: Free Customer Experience Webinar

See a recording of our free Branding webinar from earlier this year: BRANDING U: Revive, Refresh, Revitalize Your Brand